How to sell with Messenger in Australia with the help of Chatbots – a 6-step Guide

If you are active in the world of ecommerce, then you probably know that the Messenger app is more and more popular than ever before. What once used to be just a messaging app is now one of the best tools that an ecommerce business owner can have, and it is a tool that can help you make more sales and get your revenues up. One of the best ways that you can sell on Messenger in Australia is by setting up a chatbot. This isn’t a very complicated process, however there are definitely some things that you have to know before you set off and go through with the process. Today we are going to talk a bit about the things that you need to keep in mind when setting up the chatbot, so if you are interested to find out more make sure to keep on reading. Read more:

Use simple language

The first thing that you have to realize about the chatbot is that it is just that-a bot, and not a real person. Because of that, when you are setting it up we always recommend that you use really simple language that is clear, as well as that you use simple and clear instructions as well. By simple language we mean that you shouldn’t use any technical jargon or responses that are overly complicated because they tend to confuse customers. As we already mentioned, complicated instructions are also a no-no, so make sure to keep that in mind as well.

Have a clear plan

Now that you have a better understanding of the kind of language and instructions you need to use, we come to the next thing that is incredibly important, and that is to have a very clear plan when you are building the chatbot. When you are selling with Messenger you have a very good opportunity to reach your target audience, and you have to keep them in mind. In order for you to reach your audience you need to make sure that you know your audience well. This means that you need to know what their problems are, as well as what expectations they have from your brand. Once you know these things it will be really easy for you to build the perfect chatbot because you will know which problems you need to solve for them and then you can simply built the chatbot to address them.

Don’t be too pushy

If there is one thing that people all over the world, including Australia, don’t like then it is when a brand is being overly pushy and annoying. One of the things that you need to remember is that if your customers feel like your chatbot is trying too hard, or is simply too annoying, they can easily block you. This is the last thing that you want your customers to do, so we really recommend you keep this remark in mind. Make sure to program the chatbot in a way that it slowly introduces any new promotions so that you don’t leave the wrong impression. Of course, you should always keep monitoring the way that your customers react because it will give you a pretty good idea of whether you are on the right track or not, and you will be able to tweak things, accordingly.

Only use guided responses

One of the reasons that you want to use a chatbot when thinking about retail with Messenger is the fact that you don’t have to do it yourself, or you don’t have to hire someone to do it for you. However, if you want this strategy to work you have to make sure to only stick to guided responses. Using prompts with response options is the only way that this strategy will succeed because leaving open-ended questions is something that can open up a lot of problems for you. An open-ended questions simply has way too many potential responses by the customer or you to try and plan for, and that means that it will be incredibly difficult for you to program all of that.

Always offer the ability for customers to speak to a real person

Even though a chatbot is a great helping tool that can really help you sell more products, the truth is that it also isn’t a solution that will fix all of your problems. Sometimes there will be situations where the chatbot simply won’t be enough help for the customers, and the last thing you want is for them to get frustrated. In cases like this, the best thing that you can do for your business is make sure that you offer your customers the ability to speak to a real person. Don’t worry, this doesn’t mean that you always have to be available. If you decide to put this kind of option as a part of your chatbot, then you can also program it so that it tells your customers how long it would approximately take you to get back to them. We do, however, urge you to keep the time realistic, but not overly long, because you don’t want them to skip out on you all together.

Always keep track of the chatbot and optimize it

We already mentioned this before, but we feel like it is important for us to touch on it a bit more. We cannot overstate how important it is that you keep checking up on the chatbot and the reactions that your customers have to it. You need to make sure that you are always doing everything you can in order to improve it and fix any struggles that your customers are having with it, because that is the only way that this strategy will be useful.
Selling with Facebook Messenger is definitely a strategy that will be incredibly beneficial to your business in Australia, and it is definitely something that we recommend you try out. If you set up your chatbot in the correct way, then you will be able to use it for marketing and retail, which is something that will definitely bring you more sales. We hope that you found this article useful and that you keep in mind the things that we spoke about above, and we are sure that you will be able to get some amazing results.